EV

EV

Mazda MX-30 | an electric car for the environment and the driver

  • Mazda’s first full-production BEV, the Mazda MX-30 will go on sale in the UK early in 2021.
  • UK consumers interested in the Mazda MX-30 can register interest here: www.mazda.co.uk/cars/mazda-mx-30

Mazda’s first production electric car, the Mazda MX-30 has been revealed at the Tokyo Motor Show and stands apart as battery electric vehicle developed for customers who don’t want to sacrifice driving pleasure when they buy an electric car. With its unique freestyle doors, ecological materials and right-sized battery giving a range of approximately 125 miles [1], exceeding the 30 mile average daily drive of the European customer [2], the Mazda MX-30 marks another positive step in Mazda’s multi-solution approach to reducing emissions following the recent arrival of the innovative Skyactiv-X engine.

A car with a battery, not a battery with wheels

Commenting on the premiere of the Mazda MX-30, which will arrive in European dealerships during the second half of 2020 and the UK in 2021, Yasuhiro Aoyama President & CEO of Mazda Motor Europe said: “As with all our products, our designers and engineers had a very clear goal for our first battery-electric vehicle. It had to have stand out design, be great to drive, something that is key part of Mazda’s DNA and makes us unique when compared with competitors, and most importantly, make a positive contribution to reducing emission across the entire life cycle of the product. Alongside the electrification technologies we are introducing across our range, being a smaller manufacturer we focused all our efforts on creating an electric car that we anticipate will be a second car where the range of our vehicle will meet customers’ needs”.

Adding, “Many of the media who have driven our test vehicle have said it is one of the few electric cars they have driven with the positive characteristics of a regular car.Delivering driving pleasure is at the heart of every Mazda we design and that will be no different in our electric car.”

A focus on the driver

Like every other Mazda, the Mazda MX-30 provides a very natural and responsive driving feel by accelerating, turning and braking exactly as you intend in everyday driving situations.

In the Mazda MX-30, this is achieved through the innovative engineering approaches in the e-Skyactiv package.This includes also the battery being rigidly integrated into the vehicle body structure which enhances the overall body stiffness and provides excellent response to the driver's input.

In addition, given the importance of sound to a drivers’ perception of torque and speed, the Mazda engineers have also created an electronic sound system inside the Mazda MX-30 , which is synchronized to motor torque in sound frequency and sound pressure.This leads to less variation in vehicle speed resulting in very stable driving which is further supported by Mazda’s unique G-Vectoring Control (GVC) has been expanded and uses the advantages of the electric motor (electric G-Vectoring Control Plus).

Distinctive Kodo design

With the Mazda MX-30, we continue the Mazda design focus of “less is more” when it comes to the exterior and interior of our cars.

The cabin has a sense of oneness, flowing from the top of A pillar to the rear end. The colour of the framed top roof makes this feeling even clearer. The freestyle doors give the Mazda MX-30 a distinctive and elegant cabin silhouette, as well as providing customers with easier access to both the front and rear seats. In the interior, we are also introducing eco-friendly materials and are replacing much real leather with a vegan alternative. There is also environmentally sourced cork featured in the floating center console which provides creative storage space.

What’s in a name?

Mazda has used the MX prefix on several products that were designed and engineered to challenge the assumptions in the automotive industry at the time. With the MX-5 we created a sporty two seater when the roadster had been dismissed by other manufacturers.

With the Mazda MX-30, we have created a completely new EV experience with the Mazda DNA of unique interior and exterior design and great driving dynamics, ensuring that our customers are still able to experience the joy of driving for which Mazda is famous.

Product specification*

The Mazda MX-30 is available now for pre-order in several EU markets and will arrive in markets during the second half of 2020.

Body type SUV
Seating capacity 5 persons
Overall length × overall width × overall height 4,395mm × 1,795mm × 1,570mm
Wheelbase 2,655mm
Powertrain e-SKYACTIV
Front suspension MacPherson strut
Rear suspension Torsion-beam
Steering Rack and pinion
Brakes (front/rear/control) Ventilated discs/Solid discs/Regenerative cooperating brakes
Tire size 215/55R18
Drive battery
Type Lithium-ion battery
Cell Prismatic
Total voltage 355V
Total electric power (battery capacity) 35.5kWh
Motor
Type AC synchronous motor
Cooling system Water-cooled
Charging
DC charging COMBO spec
AC charging Maximum input 6.6kW

*The stated figures are provisional values

- Ends -

Further press information is available at www.mazda-press.co.uk

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For further information please contact one of the following:

Graeme Fudge, PR Director | T: 01322 622 691 | E-mail: gfudge@mazdaeur.com

Owen Mildenhall, PR Manager | T: 01322 622 713 | Email: omildenhall@mazdaeur.com

Monique Clarke, Press Officer | T: 01322 622 650 | Email: mclarke@mazdaeur.com

Martine Varrall, Press Officer | T: 01322 622 776 | Email: mvarrall@mazdaeur.com

Ref: 191023FINAL


[1] European WLTP mode

[2] For this survey Ipsos MORI conducted a representative online quota sample of 12072 adults across selected European markets in March 2019 (UK, Austria, Belgium, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden and Switzerland) of driving age, on behalf of Mazda.